more Search Engine Optimization for your philosophy websites
Choosing your keywords is one of the most important aspects of SEO. You need to choose keywords that are relevent to your page and not just words that you think that most people will search for. If you cram your page with keywords that are popular but have nothing to do with your site, you'll a) annoy people and b) they'll leave straight away. Each visitor to your site burns a little bit of your bandwidth, you only want visitors who actually want to be there not people who are just going to leave as soon as they arrive. When considering how to fit keywords into your text keep it as natural as possible. On some sites you see a whole list of keywords with the label "these words are for search engines". This is known as keyword stuffing and is strictly forbidden with most search engines. If Google detect keyword stuffing on your site they will ban you - which means you don't get listed. Consider that if you are banned or look like you will be, other sites will be extremely reluctant to link to you (that can get them a ban too). Another trick is to hide keyword text by choosing a font colour that is the same as the background colour. This means that visitors will only see the text if they drag their cursor over it. Hidden text is another big no-no with search engines and will result in a ban.
Choosing popular keywords for philosophy sitesSuppose thousands of people would love to read your page on George Berkeley. What are they typing into search engines to find such pages? If you knew that then you could optimize your page for the most popular keyword. To do this you will need a keyword selector tool With this tool you can enter a keyword and see how many people recently searched with that particular word or phrase. The tool will also show you similar keywords and how many people used them. Once you've found the best keyword for your page you can optimize with it.
More SEO tricks to think aboutHere are some more things to consider when creating your philosophy site. Sitemap A sitemap is a page with links to all the pages on your site. You should put a link to your sitemap on you index page. The search engines will follow this link and find all the other links to the pages on your site. This means your site will be crawled more thoroughly by the SEs. Tip: search engines don't like broken links, make sure you don't have any. Links The more links you have coming into your site the better. When you get someone to link to you ask them to use a particular keyword. If they are linking to your homepage, ask them to use the keyword for that page. When you trade links check how many links the site has leaving the page. If they have more than 25 then the value of the link will be less than if they had fewer links. If there are 100s of links leaving the page then it's probably not worth swapping links. Large sites Search engines prefer large sites. The more pages your site has the better your chances. Remember that each page can be optimized and that the more pages you have the more search terms your site can be listed for. Doorways Doorways are simply highly optimized pages for a single keyword. Basically each doorway is an advert for your site. Suppose you were building a site on existentialism, you could create a page for every existentialist philosopher. If someone was searching for "karl jaspers" they would come accross your jaspers doorway, read that and click on the links to enter the main body of your site. Search Engine Optimization is a complicated process and difficult to master. Some people make their living as professional SEOs. For businesses SEO is vital if they want too succeed and a professional SEO can earn thousands. I hope this brief tutorial in SEO will get you on the right track with your philosophy website.
|
